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4 Trends On IG Every Biz Owner Needs to Know:

Updated: Mar 28, 2021

Watch this video from my Instagram account for more information.

∩ Tik Tok, Twitter, GIF Content is trending. It's not a bad idea to study what is trending on other social platforms to see what your niche or target audience is interested in.

Here’s an example from @oliveleafandcompany

∩ Carousel posts and IG Reels are really popular right now. Figure out how to utilize those features into your Instagram feed. 🎠

Carousel post tip: create multiple color options so people are more likely to share what matches their brand colors. Here’s a great example from @living_creativity2u 👊

IG Reels Tip: Instagram is more likely to show your reels if you are consistent. IG recommends 4-7 reels a week, but don't let that number scare you. Pick what is best for you and your schedule and plan it out

∩ Live videos increased by 70% in 2020 and continue to be popular. When is the last time you went life? This allows your audience to connect with you in a more authentic way and enables you to show more behind the scenes. Try going live once a week! Ask a friend to join you if you don’t want to do it alone 🥰

∩ Unfiltered content is king! People want to see the real you. 👏

PS - don’t be mean to people who use filters. I mean, who doesn’t love an aesthetically pleasuring IG feed. 🙋‍♀️

Other trends you need to know:

∩ In app shopping is exploding! Sign up and get your store approved ASAP! 🛒

∩ Ads will now be allowed on IGTV videos so influencers and marketers can start making $ from ads. 🤯

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